The company’s stock was up about 5% in after hours trading following the news.
“This is further proof that the direct to consumer model is not only well received, but more critical than ever to Disney’s future,” said Trip Miller, a Disney investor and managing partner at hedge fund Gullane Capital Partners. “These moves will not only result in higher quality content, and focused distribution, but allow the company to streamline corporate complexity and hopefully lower expenses.”
Miller also said that this move will allow Disney to further monetize in demand content and possibly “make up for revenue and profit lost in other divisions this year.”
Under the reorganization, Disney will create a new Media and Entertainment Distribution group that will be in charge of monetizing content via distribution and ad sales. The group will also oversee the operations of the company’s streaming services like Disney+, Hulu and ESPN+.
The group will be led by Kareem Daniel, who was formerly the president of Disney’s consumer products, games and publishing division.
“Given the incredible success of Disney+ and our plans to accelerate our direct-to-consumer business, we are strategically positioning our Company to more effectively support our growth strategy and increase shareholder value,” Bob Chapek, Disney’s CEO, said in a statement. “Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it.”
While the reorganization is a major announcement, it’s not necessarily a surprising one. Disney+ has quickly become the focal point and a saving grace of Disney’s business this year as the coronavirus pandemic has ravaged its bottom line.
The global health crisis has delayed Disney’s films, stalled productions and has shuttered parks and resorts for months, which led to massive layoffs.
However, Disney+ has thrived.
The streaming service, which isn’t even a year old yet, now has more than 60 million subscribers. The company told investors last year that it projected Disney+ would have 60 million to 90 million global subscribers by 2024.
“We are confident that Disney can build a [direct to consumer] business that will meaningfully exceed its current cable TV and box office revenue streams, but only if the company leans into this opportunity and invests more aggressively,” he said.